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We created The Strategery Group to help level the playing field for game studios. TSG concentrates on the business side of game making by helping small, talented studios with brand and business development. Creating games that are fun and innovative requires people dedicated to the artistic discipline of game making. Because finding and leveraging market opportunities is rarely a role that start-up developers can afford to fund internally, or find the time to stay focused on, we help solve that dilemma. Depending on how sophisticated a developer's business and marketing side is, we work with them as an external resource or as a strategic advisor to their internal team. Contact:
2852 Willamette Street #395, Eugene, OR 97405-8200 * Phone: (541) 543-3963 * Fax (541) 465-4990
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Jay Moore
Founder / "Head of Special Ops"
Jay was previously Dir. of Business Development, Marketing Director & Evangelist for GarageGames, an online tool dev and game publisher. He joined GG in '02 when they were 5 guys crammed into a one-room office. When he left, they were a team of 30+. While at GG, he launched IndieGamesCon, oversaw the online publishing of independent games, and worked to establish Torque as the game engine platform of choice for independent game developers. 
Julie Moore
Creative Lark
Julie ran Thin Air Design, an advertising and design firm, for more than 15 years specializing in brand and identity development. She created everything from packaging for Sierra Online to corporate brands for franchise restaurants. Most recently, she designed the GarageGames identity, website and tradeshow presence.
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Who We Are 
