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Q&A: Jay Moore Talks Business 'Strategery' January 24, 2007

As Director of Business Development, Marketing Director and Evangelist with GarageGames, Jay Moore helped to establish the Torque engine as a serious choice for independent developers, also advancing the community with his work on IndieGamesCon. After leaving the company in August of last year, Moore commented that “as GarageGames has grown to a place of stability, new opportunities have captured my imagination; I look forward to revealing my next venture to the planet”.

That next venture was later revealed to be The Strategery Group: a consultancy firm that aims to help games studios with business and brand development, as well as making clients “smarter, more popular and better looking”, according to the company’s website.

We spoke to Moore about the group, what he aims to accomplish with the company, and how he feels about the current state of independent development.

You commented that your aims as part of GarageGames were to "change the way games are made and played"; do you have similar intentions with TSG?

I do. I think players are looking for more connection to the games they play. Independent game developers are in a perfect place to leverage that desire with more player-created content, more collaboration on persistent play experiences and a closer understanding of building games that connect with new players.

Building strong developer brands will help achieve that awareness. Players are looking for a less recycled play experiences and more innovation. Independents are better able to explore some of those opportunities because for them success isn't measured in days on the shelf and scrutinized by analysts on Wall Street.

GameDaily Interview

Jay Moore Talks 'Strategery,' Indie Development

It's been a little while since former GarageGames Director of Business Development Jay Moore left the company, so we caught up with Moore to discuss his new venture and to pick his brain on the independent game development scene.

GameDaily BIZ: It's been around 6 months since you left GarageGames and started your new venture The Strategery Group. Do you miss GG, and what's the latest on Strategery?

Jay Moore: I absolutely miss the GarageGames team. But I was on the road so much that it wasn't like I saw them all that often even when I worked there. What I'm doing with The Strategery Group (TSG) is really the next dimension of the work I was doing with developers at GarageGames.

TSG allows me to work for a wide variety of passionate and talented game makers. The game business is an extremely difficult space to succeed in. We help developers improve their chances of successfully bringing high-quality games to market.